How to go from a first-time fundraiser to an experienced pro
Fundraising can seem a little bit daunting at first, but all it takes is a little persistence and creativity, and we’ve got your back.
The most important thing to think about is why you’re fundraising. This is the thing that will motivate you and inspire everyone around to support your efforts. This why will be different for everyone, but when we work together, we’re building strength, stability and independence for families through affordable home ownership, and that’s something we can all get behind.
So, with that in mind, let’s dive into the six tried-and-true steps for meeting and exceeding any fundraising goal.
Step 1: Get the ball rolling
Nobody likes to be first. That’s why it’s always a good idea to get your fundraising off to a good start by making the first contribution. This will make others more likely to get involved.
Step 2: Create an email appeal using your why
We can’t say it enough! The most important thing you can add to your messages to friends and family is why you are fundraising. Let them know why this cause matters to you, that’s what they care about most.
Step 3: Start with your close contacts
It’s always best to start by emailing your close contacts because they are the most likely to donate. Try sending some quick personal messages to your inner circle to build up some momentum. Then use the email template you customized to reach all of your other contacts.
Step 4: Now move to social
Once you’ve sent your first batch of emails out, it’s time to turn to social media. One of the best strategies to use on both Facebook and Twitter is tagging and thanking people that have already donated while you are asking for new donations. This spreads your message further and lets the people you are asking know that people are already getting behind you.
Step 5: Reengage with email
Don’t hesitate to send a few follow up emails. Emails are easy to overlook and people often open them up quickly and then forget to go back to them. Use email to keep people up to date with your progress as you hit different milestones (50% raised, 75% raised, etc.) and ask supporters to help you hit the next milestone.
Step 6: Continue thanking and updating social media
As more of your network gets behind you, keep thanking them on social media and make sure you continue to share your progress towards your goal.
So there you have it. Follow these six tried-and-true steps to fundraising success and you’ll reach your goal in no time.